by James Thole | 12:59 pm | Uncategorized
When I was a struggling screenwriter living in Los Angeles there was a book I used that was a kind of Bible for screenwriters. If you ever saw Spike Jone’s movie Adaptation the entire movie revolves around the book and the ideas presented in it. The book is...
by James Thole | 12:53 pm | Uncategorized
One of the biggest reasons companies fail (if they don’t truly have a terrible product or service) is because they fail to clarify their message. This means potential customers don’t understand what the offer or product or service is. Or if they understand what it is...
by James Thole | 10:45 am | Uncategorized
What is readable writing? What authors have demonstrated what readable writing is? John Updike? Ernest Hemingway? L. Ron Hubbard? Who is to say? Isn’t it subjective? Is asking seven consecutive questions to start a blog post readable writing? How about eight? Let’s...
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