Hi. I write words that sell.
Web copy is your online salesperson.
Landing pages, sales pages, emails, brand voice style guides.
I help you sound like you on the page…
but as if you were a professional conversion copywriter.
Yeah, that’s a thing.
You can’t get your website finished started without content.
Business Owners
Need website messaging that sounds authentic and converts, but don’t have a few hundred extra hours to learn conversion copywriting.
Web Agency Owners
Can’t get amazing client projects into the design and development stage because they’re lacking words from clients.
My specialty is bringing these two worlds together.
Expert Website Copywriting That Converts by James Thole
Clients
Cups of Coffee
What can I do for You?
Conversion-Focused Website Copy That Drives Action
Conversion website copy compels visitors to take action. Let visitors know they’re in the right place and you’re the right solution by using… the right words!
Email Copy
If you’re going to be sending emails to customers or prospects make sure they add value. The more emails that get opened and read the greater the chances of conversion.
Voice Guides
Define how your copy looks, sounds, and reads, so your brand voice stays consistent no matter the format. The easiest way to train new team members.
Landing Pages
If you build it they will come. SEO rich landing pages help your prospects find you. Convert on the page or lead them to the good stuff (your website).
Reduce Your Bounce Rates
Have website traffic but nobody is sticking around?
Lots of companies with amazing services and products lose customers on their site because they’re not using the right words.
The right words are written with maximum clarity, speak to your customers pain points, and show them why you’re the best solution.
Show don’t tell. If they can see it they’ll stick around. Conversion copy is engineered to do that.
The word on the street
“I’ve worked with James on dozens of projects. James has written a number of websites and many long form SEO articles for our agency. He is an excellent writer, prompt, responsive, and a joy to work with. I highly recommend working with him.”
“James is an exceptional copywriter! He’s been working with our agency for several years now and the quality content he creates for our customers is truly impressive. He is professional, responsive, and always puts everything into projects. I highly recommend James!”
“James was exceptionally professional and very helpful. I was impressed with his ability to conceptualize and converse about industry-specific concepts and create content understandable by the public. James produced the content on schedule and I will utilize his services again.”
Sometimes When I’m not writing I write About Writing
How Copywriters and Designers Create Better Websites Together
There's a common misconception in the web design world: design and copy are separate tracks that somehow magically come together at the end. The designer creates beautiful layouts and wireframes with lorem ipsum placeholder text. Meanwhile, the copywriter writes...
How to Write Website Copy That Actually Sells
Confusing or generic website copy costs conversions; conversion-focused website copywriting fixes that by aligning message, structure, and SEO to turn visitors into customers. This article teaches a repeatable approach to writing website copy that sells by grounding...
How to Write Homepage Copy That Converts Visitors into Customers
Your homepage has one job: convince visitors to stick around. You've got maybe ten seconds—fifteen if you're lucky—to prove you're worth their time. In those precious moments, your homepage copy needs to answer three critical questions: What do you do? Can you help...
Why Research Is the Secret Ingredient in Conversion Copywriting
Most people think copywriting is about writing clever headlines and punchy taglines. They imagine a creative genius sitting at a desk, inspiration striking like lightning, churning out brilliant copy in a single sitting. That's a nice story. It's also completely...
The 7 Most Common Website Copy Mistakes That Are Costing You Customers
You've invested in a beautiful website design. The layout is clean, the images are professional, and the navigation makes sense. But something's not clicking. Visitors land on your site, scroll for a few seconds, and then... they're gone. Sound familiar? Here's the...
Top Strategies to Improve Website Conversion Rate Today
Unlock your site’s potential with proven strategies to improve website conversion rates. Transform your traffic into loyal customers and boost your sales today!
The Perfect Marriage
When I was a struggling screenwriter living in Los Angeles there was a book I used that was a kind of Bible for screenwriters. If you ever saw Spike Jone’s movie Adaptation the entire movie revolves around the book and the ideas presented in it. The book is...
Can You Pass the Grunt Test?
One of the biggest reasons companies fail (if they don’t truly have a terrible product or service) is because they fail to clarify their message. This means potential customers don’t understand what the offer or product or service is. Or if they understand what it is...
The Art of Readable Writing
What is readable writing? What authors have demonstrated what readable writing is? John Updike? Ernest Hemingway? L. Ron Hubbard? Who is to say? Isn’t it subjective? Is asking seven consecutive questions to start a blog post readable writing? How about eight? Let’s...
