You've invested in a beautiful website design. The layout is clean, the images are professional, and the navigation makes sense. But something's not clicking. Visitors land on your site, scroll for a few seconds, and then... they're gone. Sound familiar? Here's the...
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When I was a struggling screenwriter living in Los Angeles there was a book I used that was a kind of Bible for screenwriters. If you ever saw Spike Jone’s movie Adaptation the entire movie revolves around the book and the ideas presented in it. The book is...
One of the biggest reasons companies fail (if they don’t truly have a terrible product or service) is because they fail to clarify their message. This means potential customers don’t understand what the offer or product or service is. Or if they understand what it is...
What is readable writing? What authors have demonstrated what readable writing is? John Updike? Ernest Hemingway? L. Ron Hubbard? Who is to say? Isn’t it subjective? Is asking seven consecutive questions to start a blog post readable writing? How about eight? Let’s...
