There's a common misconception in the web design world: design and copy are separate tracks that somehow magically come together at the end. The designer creates beautiful layouts and wireframes with lorem ipsum placeholder text. Meanwhile, the copywriter writes...
Your homepage has one job: convince visitors to stick around. You've got maybe ten seconds—fifteen if you're lucky—to prove you're worth their time. In those precious moments, your homepage copy needs to answer three critical questions: What do you do? Can you help...
Most people think copywriting is about writing clever headlines and punchy taglines. They imagine a creative genius sitting at a desk, inspiration striking like lightning, churning out brilliant copy in a single sitting. That's a nice story. It's also completely...
You've invested in a beautiful website design. The layout is clean, the images are professional, and the navigation makes sense. But something's not clicking. Visitors land on your site, scroll for a few seconds, and then... they're gone. Sound familiar? Here's the...
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When I was a struggling screenwriter living in Los Angeles there was a book I used that was a kind of Bible for screenwriters. If you ever saw Spike Jone’s movie Adaptation the entire movie revolves around the book and the ideas presented in it. The book is...
One of the biggest reasons companies fail (if they don’t truly have a terrible product or service) is because they fail to clarify their message. This means potential customers don’t understand what the offer or product or service is. Or if they understand what it is...
